There’s this one phrase that always takes over the internet. It was first “delulu,” but now the trendy word is “demure.”
This word has been trending so much that Jenna Ortega from Wednesday, Lily Collins from Emily in Paris, and even Jennifer Lopez made videos using the word “demure.”
This phrase became more popular after one content creator on TikTok, Jools Lebron, posted a video on 5th August about how she approaches her work and makeup.
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The TikTok video was taken in her car, and it made her hit 30 million views. Now, she has over 1.5 million followers on TikTok. Her phrase was, “You see how I do my makeup at work? Very demure, very mindful.”
